RENATA LEÃO

For 50 years, BK has used the slogan “Your way”.

But consumers had never been able to create deals exactly their own way. Until now.

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Blank billboards with Burger King' logos and different set prices were placed in different parts of town and invited consumers to create their own offers using Ig stickers. All one needed to claim their unique deal was to take a picture of the billboard, publish it in their Stories and filling the blanks with stickers using #BKOffer. Orders arrived exactly as each consumer posted. In a very "have it your way" kind of experience.