Executive Creative Director / Copywriter
Faber Castell :: Shot On Faber
Breathtaking images. impeccable resolution. Shot on Faber Castell.
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This campaign showcases the incredible possibilities that Faber-Castell pencils can unlock. A play on a tech giant's "Shot on" campaign, "Shot on Faber-Castell" is built on incredible images that at first look like they might have been taken by a high-res camera or the latest smartphone. In fact, the images were all hand-drawn with Faber-Castell pencils. No AI, no photography trick. Just human talent.
Credits:
Agency: DAVID São Paulo
CCO: Pancho Cassis
Executive Creative Direction: Renata Leão, Marie Julie Gerbauld, Rogerio Chaves, Fabricio Pretto & Edgard Gianesi
Creative Directors &Creatives: Guiga Giacomo - Rafael Barreiros, Tiago Embrizi, Guto Merino, Vitória Ferrari, Dante Reis
