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Executive Creative Director / Copywriter
AzMina :: Nipple Freedom
The first and only digital mass nipple protest on Facebook.
Facebook considers all kinds of images related to undressed females from the waist up as “nudity” or “improper material” and bans it from its platform. There’s no discussion: an algorithm simply takes all the images down. So, in order to create room for conversation, we proposed a radical move as well: a digital mass nipple protest. (“Mamilaço” in Portuguese and “Tetazo” in Spanish).
Credits:
Agency: J.Walter Thompson São Paulo
CCO: Ricardo John
Creative Direction: Renata Leão
Creatives: Breno Ferreira, Rodrigo Reis, Ricardo Barros e Pedro Ricci
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