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Executive Creative Director / Copywriter
Burger King :: The New Crown
Made to praise and crown all types of hairstyles.
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The crown is the ultimate symbol of how we want everyone at BK to feel: royalty. A symbol that can and should emerge in new forms. To be more diverse, inclusive. This project was created to enhance and crown more types of hair. To celebrate beauty in all its forms. After all, at BK, everyone is welcome. In their own, unique way.
Credits:
Agency: DAVID São Paulo
CCO: Pancho Cassis
Executive Creative Direction: Renata Leão & Edgard Gianesi
Creative Directors & Creatives: Rogerio Chaves, Fabricio Pretto - Mica Moran, Fernando Rihan, Luiz Brodo, Letícia Ventura, Maressa Carvalho
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