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Executive Creative Director / Copywriter

AzMina :: #MoreThan70
The music that played the equivalent of the gender wage gap.
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AzMina, a small feminist NGO came to us wanting to do something - anything - to create awareness to the fact that women, on average earn 70% of what men earn. Our proposal was a simple one: on March 8th, also known as International Women’s Day, we broadcasted only 70% of female performed music on radio, TV or Spotify.
Credits:
Agency: J.Walter Thompson São Paulo
CCO: Ricardo John
Creative Direction: Renata Leão
Creatives: Gabriella Marcatto & Breno Ferreira
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