Executive Creative Director / Copywriter

Burger King ::
The Impossible Combo
We did what seemed impossible up until then: bring together the best burger with the most famous fries, mixing items from two major rival brands into a single combo: Burger King and McDonald’s.
Thanks to a partnership with the delivery app Rappi, Burger King pulled off the first ever sale of a unique combo meal consisting of a Whopper sandwich with a side of McDonald's Fries. During the campaign, for every Whopper ordered from Rappi's app, a courier went straight to a Burger King restaurant to pick up a Whopper, then stopped at a McDonald's restaurant on the way to pick up a side of Fries, and brought them together as one single order: The Impossible Combo.
Credits:
Agency: DAVID São Paulo
CCO: Pancho Cassis
Executive Creative Direction: Renata Leão, Fernando Pellizzaro, Jean Zamprogno, Edgard Gianesi
Creative Directors & Creatives: Rogerio Chaves, Fabricio Pretto, Jorge Jacome, Flavio Cherem, Lucas Silva, Marlus Lau, Joana Plautz, Francisco Losada, Luiz Felipe NúñesNúñez
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