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Burger King ::
The Impossible Combo

We did what seemed impossible up until then: bring together the best burger with the most famous fries, mixing items from two major rival brands into a single combo: Burger King and McDonald’s.

 

Thanks to a partnership with the delivery app Rappi, Burger King pulled off the first ever sale of a unique combo meal consisting of a Whopper sandwich with a side of McDonald's Fries. During the campaign, for every Whopper ordered from Rappi's app, a courier went straight to a Burger King restaurant to pick up a Whopper, then stopped at a McDonald's restaurant on the way to pick up a side of Fries, and brought them together as one single order: The Impossible Combo.

Credits:

Agency: DAVID São Paulo

CCO: Pancho Cassis 

Executive Creative Direction: Renata Leão, Fernando Pellizzaro, Jean Zamprogno, Edgard Gianesi

Creative Directors & Creatives: Rogerio Chaves, Fabricio Pretto, Jorge Jacome, Flavio Cherem, Lucas Silva, Marlus Lau, Joana Plautz, Francisco Losada, Luiz Felipe NúñesNúñez

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© 2024 Renata Leão. All rights reserved. 

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