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Executive Creative Director / Copywriter
Burger King :: How To Explain?
The simultaneously most loved and hated campaign ever.
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If kids can explain LGBTQIAP+, so can you. This Pride Burger King campaign was designed to break conventions. During Pride month, we launched a commercial where children got to explain diversity in a direct and practical manner. Even better than most adults. For 1 month, ours was the most hated and loved commercial in the country. And for the 1st time, a Burger King campaign made its way into City Councils and the National Congress' agenda.
Credits:
Agency: DAVID São Paulo & DAVID Buenos Aires
CCO: Pancho Cassis
Executive Creative Direction: Renata Leão, Edgard Gianesi
Creative Directors &Creatives: Rogerio Chaves, Fabricio Pretto - Luana Silva, Guto Merino
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