Executive Creative Director / Copywriter


Halls :: Breathe Through It
Humorous Halls ad captures an office nightmare that started with a bosse's face WhatsApp sticker gone rogue.
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Created for Halls’ Brazil market by DAVID Madrid, this cautionary tale follows an office intern who doesn’t check his recipients before sending a tricky message. As each step of the story unfolds, with suspenseful gasps and sighs of relief, the message is that sometimes life throws curveballs, but all will be well if you breathe deeply through those sticky situations.
Credits:
Agency: DAVID Madrid + DAVID São Paulo
CCO & Executive Creative Direction: Pancho Cassis, Saulo Rocha, Renata Leão & Edgard Gianesi
Group Creative Director: David Krueger
Creative Directors & ADC: Sebastien Rouviere, Pedro Sattin , Renato Simon
Creatives: Hernan Irarrazaval, Maria Espada, João Cunico
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