RENATA LEÃO

"We returned the bottle of this ad. Return yours."

For the first time, Corona disposes the image of its iconic bottle to encourage recycling. 

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The five different prints that compose the campaign maintain the traditional characteristic of the brand's marketing, highlighting nature and the beautiful, sun-drenched landscapes where people enjoy their Corona. With a negative space where the bottle should be, the campaign calls attention to recycling and encourages people to dispose of Corona packaging correctly, without polluting beaches and oceans.