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Executive Creative Director / Copywriter

Coca-Cola :: The Chase
In partnership with Marvel Studios, Coca-Cola launched its new global spot where we taste the feeling of being a superhero.
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Scripted and directed in a way that gives a little taste of what to expect in the new Avenger’s movie, the commercial was aired simultaneously in over 55 countries, without any adaptation to regional markets – an unprecedented fact in the history of the world’s most famous soda brand.
Credits:
Agency: J.Walter Thompson São Paulo
CCO: Ricardo John
Creative Direction: Renata Leão
Creatives: Rafael Miessi, Mica Moran, João Gandara, Vinícius Pegoraro
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