RENATA LEÃO

Gamers hate glitches. But what if we embraced glitches and turned them into something good?

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 We placed glitches in BK's own app, inviting users to find the glitches and reward them for doing so. And when gamers came across glitches in any video game, they could receive a BK discount code just by sharing the glitch on social media. And to top it all off, Burger King glitched actual products in their restaurants, and created a fully glitched BK store in the metaverse.